Wine Bottle Labels
“In the project for Palmento Costanzo on Etna in Sicily we had to interpret at best the quality, the territoir and origin through an unique label.
We we have been able to produce a material pigment extracted from Etna’s lava powder, printable in typography. The result is extraordinary, different senses are touched: sight, feel and smell. The consumer is attracted to touch the label and to become curious about the natural luminescence of the materials present in the pigment, to the touch it is rough and consistent, while the nose breathes the Etna, as there is only Etna in the packaging!
The idea of using a natural color extracted from magma recalls the territory and the volcano, which is the keeper of the old vines of Nerello Malcese, Nerello Cappuccio, Carricante and Cataratto, and exalts these organic wines of extraordinary quality.”
Mario Di Paolo
“This project, realized for Caiaffa Vini, is a tribute to the nature and to the world of insects, precious collaborators in the synergistic agriculture. This kind of agricolture, without pesticides and insecticides, gives importance to the interaction between micro and macro cosmo.
This is an ecosystem made of insects that regulate the balance of the vine, below and above the earth. The relationship between the underground world and the outside world is repositioned by superimposing two labels, the first that symbolizes the tunnels excavated from the ground by the insects, fundamental to microoxygenate and favor the passage of nourishment to the roots: the second printed with the insect that lives in the vineyard and symbolizes the authenticity of natural wine. “
Mario Di Paolo