- 26 Apr 2021
Research is a team effort.
The stronger the team and with an international vision, the more the research is useful.
Rotas has always supported research, actively collaborating with various projects carried out, in this case, together with the prestigious German universities Geisenheim, Mannheim, as well as with the Australian one in Adelaide.
Prof. Dr. Sergely Szolnoki has been an active researcher on the value of the message of the label on the bottle, since his PhD thesis. He has chosen the collaboration of Rotas for his research, to scientifically demonstrate, through numerous projects, the influence of packaging in the perception of wine itself.
The latest of these concerns a study focused on the development of packaging for wines obtained from vine varieties that are tolerant to fungus, which therefore reduce the use of pesticides or chemical elements.
One of the objectives is to test the effect of labels on the consumer, with the aim of strengthening the visual communication of this new and particular method of sustainable cultivation.
An article on the topic has been published in the German magazine ddw, which we invite you to read here.