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  • 10 Apr 2017

InEnolitech of Vinitaly 2017

Continuous innovation

The Venetien Company, a landmark in the production of pressure sensitive labels, came up with an artistic initiative at Vinitaly-Enolitech, on Sunday April 9 and Monday April 10. The Italian painter Maria Teresa Pirillo will be at Rotas Italia’s stand to produce some portraits using a particular kind of paint: red wine. The portraits will be made with the watercolor technique and, once dry, they will be delivered as memory of Vinitaly 2017.

In addition to the red-wine-printed label, Enolitech will be the perfect chance to get in touch with other multi award-winning solutions: the label obtained from the lava of Etna volcano, the luminescent label, which lights up in the darkness, Biolabel, the eco-friently solution made of stone, the diamond label, the braille label and the last winner of the Grand Concours Packaging 2017 – Bordeaux “Femmes et vins de France”.

Rotas Italia (Rotas Group), founded in 1967 by Francesco Celante, is a leader in the manufacturing of wine labels and a pioneer in this field, as the company built independently an entire machine to print autoadhesive paper reels.
Rotas is a cutting-edge firm for its technological innovation and know-how, which is the result of the Reasearch & Development department’s work. The investments made in highly specialised human resources has made possible the formation an experts team which constantly studies new solutions in order to better represent the emotions that the label wants to transmit and to bring to life the passion of the winemakers.

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